Vice President of Sales, Tria Health |
Co-Owner, Sol Creations, LLC
Meet Jay Hoffman
Memphis, TN
Jay Hoffman is a purpose-driven healthcare executive dedicated to disrupting the status quo and leading the charge for sustainable, affordable, and transparent access to high-quality care
With over two decades of corporate leadership, Jay drives strategy development that allows healthcare providers to reduce operating costs, improve revenue, and optimize margins. His corporate journey includes high-impact executive roles at Philips Healthcare, Walmart Health and Wellness, GE Healthcare, and Tria Health.
Beyond his corporate leadership, Jay serves as Co-Owner of Sol Creations, LLC, an Executive Consultant with ProNexus Advisory and a Board Member for Music Export Memphis. This cross-industry experience drives his unique perspectives on wellness, capital investments, and regional growth.
Lara Brumback is a business leader with more than 20 years of experience driving growth, revenue, and operational efficiency.
Throughout her career, Lara has led initiatives spanning strategy, analytics, business development and technology implementation - most recently serving as Director of B2B E-Commerce, managing more than $2.5 billion in annual online revenue.
Known for turning complex business challenges into scalable strategies and measurable results, Lara brings a unique ability to connect technology, operations, and customer needs to accelerate growth. Her experience includes launching new business models, developing go-to-market strategies and delivering initiatives that have generated significant incremental revenue.
Business Leader Co-Owner,
Sol Creations, LLC
Lara Brumback
Memphis, TN
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Whether you're exploring a new initiative, optimizing your health plan, or need support on an existing project - we're here to help.
